Personalizing your Group with AI
Your suppliers use artificial intelligence (AI) to deliver highly personalized and effective marketing campaigns to your members. Why can’t you do the same?
B2B personalization is the act of tailoring your communication efforts to fit the needs of each individual B2B customer – in this case, your member. It involves smarter targeting and better understanding to deliver faster, more relevant, and expected experiences.
By leveraging machine learning algorithms, businesses can analyze member data, such as past purchases and engagement patterns, to create tailored messages for each individual customer. Personalization not only improves engagement but also increases conversion rates and customer satisfaction. AI can automate the process of identifying the right content, channels, and timing for reaching out to members, resulting in more effective communications.
B2B buyers are demanding personalized experiences.
A recent study by Salesforce found that 84% of buyers said that being treated like a person, not an account number, was very important to winning their business. Furthermore, 72% of B2B customers expect a deep understanding of their needs, reflected through personalized experiences.
Armed with your members’ real-time purchasing data, your group can gain powerful insights into each member’s buying behaviour and deliver personalized experiences, all while automating the communication process.
Imagine being able to forecast the performance of rebate programs based on the predicted purchasing pattern of each member.
Not going to achieve a specific plateau? Imagine a system that automatically detects this and sends messages to those members most likely to buy the necessary product.
Not sure if one supplier’s program is more beneficial than another’s? AI can calculate various buying scenarios and automatically encourage specific members to change who they order from to optimize their return. The possibilities are endless.
Armed with accurate member data and the right AI tools, groups can adopt the same personalized marketing strategies being adopted by their supplier-partners. Doing so will make your members happy and put more money in their pockets.
Written by Steve Seguin
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LBMX offers a business-to-business marketplace platform, helping independent businesses, their buying groups, and suppliers buy better and sell more. Its Private Group Marketplace for Groups has transformed billing and ordering, rebate management, real-time analytics, e-commerce and product information management across the building materials, HVAC, plumbing, sporting goods, industrial supply, manufacturing, and agricultural industries. Its LBMX Supply Cloud platform allows suppliers to look at their industrial distribution customers through one lens, offering full EDI, PIM, Analytics and Payments.
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